SFSellerFlow

Terms of Service

Last updated: 19 July 2026

These Terms of Service ("Terms") govern your access to and use of SellerFlow (https://sellerflow.tech), a software-as-a-service platform operated by HAVELY STORE LTD ("HAVELY STORE LTD," "we," "us," or "our"), registered in England and Wales (company number 16954855).

By registering for, accessing, or using SellerFlow, you agree to these Terms. If you do not agree, do not use the service.

1. Definitions

  • Platform — the SellerFlow web application, APIs, and related services provided by CloudVerge.
  • Seller or you — the business entity or individual who registers for and uses SellerFlow.
  • Customer data — message content, contact information, and order details belonging to your customers, accessed through SellerFlow or entered by you.
  • Connected channels — Facebook Pages, Instagram accounts, WhatsApp Business numbers, and e-commerce stores you link to SellerFlow.

2. The service

SellerFlow provides f-commerce sellers with tools including a unified messaging inbox, order management, courier booking integrations, COD verification, inventory control, basic accounting, and a shared seller blacklist. Features may vary by subscription plan.

SellerFlow uses the Facebook Messenger Platform, Instagram API, and WhatsApp Business Platform to access messaging data on your behalf, only after you authorize each connection through Meta's official flows.

3. Account registration

  • You must provide accurate, complete registration information.
  • You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.
  • You must be at least 18 years old and legally able to enter into a binding contract.
  • One account may have multiple team members; you are responsible for their actions within your workspace.
  • Notify us immediately at info@sellerflow.tech if you suspect unauthorized access.

4. Subscription and payment

  • SellerFlow is offered on a subscription basis. Pricing, billing cycles, and plan features are described at signup or in your order form.
  • Fees are billed in advance unless otherwise agreed. All fees are non-refundable except where required by law or explicitly stated in your plan.
  • We may change pricing with at least 30 days' notice. Continued use after a price change constitutes acceptance.
  • Failure to pay may result in suspension or termination of your account.

5. Seller responsibilities

As a SellerFlow user, you agree to:

  • Comply with all applicable laws, including consumer protection, e-commerce, data protection, and telecommunications regulations in Bangladesh and any jurisdiction where you operate
  • Comply with Meta Platform Terms, WhatsApp Business Policy, Instagram Platform Policy, and any applicable Shopify or WooCommerce terms for connected channels
  • Obtain any necessary consents from your customers before sending marketing messages, COD verification SMS, or WhatsApp notifications
  • Review and confirm AI-drafted replies before sending — especially any message involving price, stock availability, or payment terms
  • Maintain accurate product, inventory, and pricing information in your SellerFlow account
  • Use the seller blacklist feature responsibly, submitting evidence-based reports and respecting the dispute and appeal process
  • Not use SellerFlow to send spam, harassment, fraudulent orders, or illegal content

6. Acceptable use

You must not:

  • Reverse engineer, decompile, or attempt to extract source code from SellerFlow
  • Use the platform to transmit malware, phishing content, or unlawful material
  • Interfere with or disrupt the platform, other users, or connected third-party services
  • Access another seller's account or data without authorization
  • Resell, sublicense, or white-label SellerFlow without written agreement from CloudVerge
  • Use automated scraping or bulk data extraction beyond normal platform API usage
  • Misrepresent your identity, business, or affiliation with CloudVerge or Meta

7. Customer data and privacy

You are the data controller for your customers' personal data processed through SellerFlow. CloudVerge acts as a data processor on your behalf. Our processing is governed by our Privacy Policy and, where applicable, a Data Processing Agreement.

You represent that:

  • You have a lawful basis to collect and process your customers' data through SellerFlow
  • You will respond to customer data subject requests and inform customers about how their data is used
  • You will not instruct us to process customer data in violation of applicable law

8. Intellectual property

  • SellerFlow, its software, design, documentation, and branding are owned by CloudVerge. These Terms grant you a limited, non-exclusive, non-transferable license to use the platform during your subscription.
  • You retain ownership of your business data, product catalog, and customer content. You grant CloudVerge a license to process this data solely to provide the service.
  • Feedback you provide may be used by CloudVerge to improve the platform without obligation to you.

9. Third-party services

SellerFlow integrates with third-party services including Meta platforms, courier providers (e.g., Steadfast), SMS gateways, and e-commerce platforms. Your use of those services is subject to their respective terms. CloudVerge is not responsible for third-party service availability, changes, or policies.

10. AI-assisted features

SellerFlow's AI assistant generates draft replies and may assist with order creation. AI outputs may contain errors. You are solely responsible for reviewing and approving all AI-generated content before it is sent to customers or used to finalize business decisions. The AI does not autonomously confirm orders, set prices, or modify inventory without your explicit action.

11. Seller blacklist

The shared blacklist feature allows sellers to report customers with evidence of fraudulent or abusive COD behavior. CloudVerge moderates reports and provides a dispute process. Blacklist data is presented in aggregated form and must not be used to publicly identify individuals. Misuse of the blacklist feature may result in account suspension.

12. Availability and support

We aim for high availability but do not guarantee uninterrupted access. Scheduled maintenance will be communicated in advance where possible. Support is available via email at info@sellerflow.tech during business hours (GMT/BST).

13. Limitation of liability

To the maximum extent permitted by applicable law:

  • SellerFlow is provided "as is" and "as available" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, or non-infringement
  • CloudVerge shall not be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or business interruption
  • CloudVerge's total aggregate liability for any claims arising from these Terms or your use of SellerFlow shall not exceed the fees paid by you to CloudVerge in the 12 months preceding the claim
  • Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under applicable law

14. Indemnification

You agree to indemnify and hold harmless CloudVerge, its directors, employees, and agents from claims, damages, and expenses (including reasonable legal fees) arising from your use of SellerFlow, your customer data, your violation of these Terms, or your violation of any third-party rights or applicable law.

15. Termination

  • You may cancel your subscription at any time through your account settings or by emailing info@sellerflow.tech.
  • We may suspend or terminate your account immediately if you breach these Terms, fail to pay, or if continued service poses legal or security risk.
  • Upon termination, your access to the platform ceases. We will delete or return your data in accordance with our Privacy Policy, subject to legal retention requirements.
  • Sections that by their nature should survive termination (including liability, indemnification, and intellectual property) will survive.

16. Changes to terms

We may modify these Terms with at least 30 days' notice via email or in-app notification. Material changes will be posted on this page. Your continued use after the effective date constitutes acceptance. If you disagree with changes, you may cancel before they take effect.

17. Governing law and disputes

These Terms are governed by the laws of England and Wales. Any dispute shall be subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to mandatory consumer protection rights in your jurisdiction.

18. General

  • These Terms, together with the Privacy Policy and any order form, constitute the entire agreement between you and CloudVerge.
  • If any provision is found unenforceable, the remaining provisions remain in effect.
  • Our failure to enforce any right does not waive that right.
  • You may not assign these Terms without our consent. We may assign our rights in connection with a merger, acquisition, or sale of assets.

19. Contact

Questions about these Terms:

See also our Privacy Policy.